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NURS:6556 Marketing and Communications for Health Care Leaders
Credit hours: 3 per Semester
Cluster: Systems, Leadership, Informatics and Policy, Other


Course Level: Doctoral Advanced

Course Type: DNP

IPE: Yes - Course offered by CON/SON with course content focused on interprofessional collaboration/communication/teamwork

Course Open to: all

Institution:The University of Iowa

Pre-requisites: Graduate standing or consent of Instructor

Course Description: Preparation to strategically plan, establish, and manage a customer-centric marketing strategy; focus on marketing frameworks and theories, and development of a strategic marketing approach with appropriate leadership strategy and positioning to ensure customer value; health care leaders' role in the marketing mix, mobilization of partners, crisis management, and crisis communication planning and response skills.


Method of Instruction: asynchronous

Delivery Platform: Canvas (ICON)

Campus visits required: No

Course Contact: Lin Pierce



Tuition: NEXus Common Price


Other considerations:


Available Seats by Semester for this course:


FALL 2019

Section: 0EXW
Seats: 3
Credits: 3 / Semester
Start Date: 08-26-19
End Date: 12-13-19

FALL 2021

Section: 0EXW
Instructor: R. Bogue
Seats: 3
Credits: 3 / Semester
Start Date: 08-23-21
End Date: 12-10-21

FALL 2022

Section: 0EXW
Seats: 3
Credits: 3 / Semester
Start Date: 08-22-22
End Date: 12-09-22

Funding to develop this project was provided in part by the U.S. Department of Education's Fund for the Improvement of Postsecondary Education
and the Alfred P. Sloan Foundation.
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