COURSE DETAIL
NURS:6556 Marketing and Communications for Health Care Leaders
Credit hours: 3 per Semester
Cluster: Systems, Leadership, Informatics and Policy, Other
http://catalog.registrar.uiowa.edu/nursing/
Course Level: Doctoral Advanced
Course Type: DNP
IPE: Yes - Course offered by CON/SON with course content focused on interprofessional collaboration/communication/teamwork
Course Open to: all
Institution:The University of Iowa
Pre-requisites: Graduate standing or consent of Instructor
Course Description: Preparation to strategically plan, establish, and manage a customer-centric marketing strategy; focus on marketing frameworks and theories, and development of a strategic marketing approach with appropriate leadership strategy and positioning to ensure customer value; health care leaders' role in the marketing mix, mobilization of partners, crisis management, and crisis communication planning and response skills.
Method of Instruction: asynchronous
Delivery Platform: Canvas (ICON)
Campus visits required: No
Course Contact: Lin Pierce
email: lin-pierce@uiowa.edu
Tuition: NEXus Common Price
Other considerations:
Available Seats by Semester for this course:
FALL 2019
Section: 0EXW
Instructor:
Seats: 3
Credits: 3 / Semester
Start Date: 08-26-19
End Date: 12-13-19
FALL 2021
Section: 0EXW
Instructor: R. Bogue
Seats: 3
Credits: 3 / Semester
Start Date: 08-23-21
End Date: 12-10-21
FALL 2022
Section: 0EXW
Instructor:
Seats: 3
Credits: 3 / Semester
Start Date: 08-22-22
End Date: 12-09-22