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Credit hours: 3


Course Level: Pre-College

Institution:Central New Mexico Community College

Pre-requisites: Prerequisites: [BA 1101 or HT 1101 or CULN 1100] + [ENG 1101 or BA 1121]

Course Description: Introduces the methods, policies and organization involved in the exchange of goods and services between producers and consumers. Topics include the social, economic and legal environments in which marketing operates, consumer behavior, market research, market segmentation and target marketing, strategic marketing, product planning, pricing, promotion and distribution.

Course Syllabus:N/A

Instructor Vitae:


Method of Instruction: This is a asynchronous course facilitated through blackboard. Information on how to login will be emailed to your official college email.

Campus visits required: 0

Course Contact: NIKKI GONZALES



Terms offered:


Other Considerations: Start Date: 08/27/2018 End Date: 12/09/2018


Available Seats by Semester for this course:


FALL 2018

Section: 51
Instructor:Shul, Linda

Class Start Date:Aug-27-18
Class End Date:Dec-09-18
Seats:1 / 5
Seats return deadline:Aug-20-2018

Textbook: Yes Author: Soloman Title: Marketing: Real People, Real Choices

Funding to develop this project was provided in part by the U.S. Department of Education's Fund for the Improvement of Postsecondary Education
and the Alfred P. Sloan Foundation.
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